comic strip

noun
1.
a sequence of drawings, either in color or black and white, relating a comic incident, an adventure or mystery story, etc., often serialized, typically having dialogue printed in balloons, and usually printed as a horizontal strip in daily newspapers and in an uninterrupted block or longer sequence of such strips in Sunday newspapers and in comic books.
Origin
1915-20, Americanism
British Dictionary definitions for comic strip

comic strip

noun
1.
a sequence of drawings in a newspaper, magazine, etc, relating a humorous story or an adventure Also called strip cartoon